PZ Cussons: Company Profile, Culture and General Overview

PZ Cussons: Company Profile, Culture and General Overview

PZ Cussons is a British consumer company widely known for the production and distribution of a variety of household products. Founded in 1844 in Sierra Leone, the company set out on a mission to serve and satisfy families across the world. 

Fulfilling purpose 

Currently, PZ Cussons is headquartered in Manchester, United Kingdom with a global presence in Asia, Africa, Europe, and North America. Although the company operates in multiple markets, it tailors its approach to the needs and preferences of each local market. Rather than being tagged just as a "global company" that utilizes the same strategies and products across the different countries of operation, PZ Cusson focuses on identifying and addressing the characteristics of each market it serves. The four main markets prioritized by the organization are Uk, Nigeria, Indonesia, and Australia. 

Brands

The brands of PZ are categorized into two - The must-win brands and the portfolio brands. While the "must-win brands" are the focus of investment, the "portfolio brands" play a support role. Also, the company says its core focus is Hygiene, Baby, and Beauty and the categories include the following products: 

  • Canoe

  • Barley's of Bond Street

  • Carex

  • Charles Worthington

  • Child's Farm

  • Cusson Baby

  • Cusson kids

  • Devon Kings

  • Fudge Professional

  • Fudge Urban

  • Haier Thermocool

  • Imperial leather

  • Joy

  • Mamador

  • Morning Fresh

  • Original Source

  • Premier cool

  • Radiant

  • Robb

  • Rafferty's Garden

  • Sanctuary Spa

  • St. Tropez

  • Venus

  • Zip

Leadership Crew at PZ Cussons

Company Culture

PZ Cussons is so big on sustainability and is committed to managing, monitoring, and improving environmental, societal, and governance impact on delivering its results. According to its purpose line - for everyone, for life, for good; PZ Cussons is on a mission to ensure that everyone is impacted positively by its products and services. The company says its business model is rooted in innovation, responsible sourcing, production, top-tier creativity, advertisement, and marketing. It also affirms its plan to build brands for life so that more and more customers will be served and satisfied. Furthermore, the company encourages its employees and investors to continuously take on great ethical standards to uphold the core of the organization. 

Investors 

Feats/Awards/Recognitions

  • PZ Cussons Indonesia won an award for the Digital Marketing Strategy of the Year.

  • PZ Cussons won an award for CSR in Education - in 2021

  • PZ Cussons won an award for the outstanding brand at Excellence Awards in 2021

  • PZ Cussons awarded winners of the Baby Moments Competition 4M naira in 2021

  • PZ Cussons won big at the 10th Marketing world awards - 2021

  • Lagos rewarded PZ Cussons for a chemistry competition in 2015

Revenue

As of April 13, 2023, the Q3 revenue grew by 6.2% totaling the following for each market: 

  • Europe and America - £49.3m

  • Asia Pacific - £43.6m

  • Africa - £68.4m 

  • Group - £166m

Connect with PZ Cussons on these platforms

Website: www.pzcussons.com

LinkedIn: Pz Cussons

Headquarter

UK HQ

PZ Cussons

Manchester Business Park

3500 Aviator Way

Manchester

M22 5TG

Nigeria

45/47 Town Planning Way

Ilupeju Industrial Estate

PMB 21132 Ikeja, Lagos

Nigeria

East Africa

PZ Cussons East Africa Ltd.

Baba Dogo Road, Ruaraka, Nairobi,Kenya

West Africa

Plot 27/3 – 27/7

Sanyo Road Tema, Heavy Industrial Area, Tema, Ghana

Indonesia

PZ Cussons Indonesia

RDTX Tower 5th Floor

JL Prof Satrio KAV E IV/6, Mega Kuningan

Jakarta Selatan 12940, Indonesia

Singapore

5 Shenton Way, UIC Building, #10-01

Thailand

35 Moo 4

Tessamphan Road

Banchang, Muang, Pathumthani 12000

Poland

ul. Chocimska 17,

00-791 Warsaw, Poland. 

United Kingdom 

Seven Scent Ltd, Lamplight Way

Agecroft Commercial Park, Manchester, M27 8UJ, UK

 


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