Google Hustle Academy is an initiative of Google Africa that supports African entrepreneurs. The idea is to help several business owners power up to the next level and gain access to all necessary resources. 

This program kick-started last year and has encouraged several SMEs to learn from its platform by letting them do so for free. It has just clocked a year but it has also trained more than 10,300 SMEs as confirmed by Google Africa. 

Understanding that businesses need more than just to be on their own, figuring things out, Google Africa provides training that will cover most of the important parts of "business ownership" such as business development, business strategies, marketing, and so on. 

What can Google Hustle Academy do for you? 

If you are an entrepreneur, there is a lot Google Hustle Academy can do for you. The idea is to get business owners to know that they are not ''on their own". As part of the program organized by Google Africa for this initiative, SMEs can attend boot camps where industry experts can come to help small businesses make decisions concerning funding, profit-making, investment, and keeping the business in shape. 

Some of the topics covered during this boot camp can include business strategy, business development, digital marketing, financial planning, and pitching for success. So, while Google Hustle Academy has a bulk of learning to offer, there are many other opportunities you may need to look out for. 

The Latest News about Google Hustle Academy

About 15 small business owners in Nigeria have recently been granted a collective amount of N75 million to expand their businesses. Alongside this cash gift is another opportunity to be mentored by Google experts and trained until a huge meaning is attached to their businesses. The lucky recipients of this grant include Ifeoma Augusta Anselem, Femi Bolaji, Nafisah Abdulrazsaq, Constance Ufuoma Edesiri, John Samuel Andefiki, Hussaini Aliyu Baba, Funmilola Moronke Agbayewa, Anita Aletor, Eniola Robert, Chigozie Bashua,  Blessing Akpan, Chikere Onyinyechi Breakthrough, Aminu Abdulkareem, and Ojo Femi Christopher. 

According to Google Africa, they assert that their strategy gains reinforcement through collaborations with entities such as USAID, the South African National Youth Development Agency, the Lagos State Employment Trust Fund, and the Kenyan Office of the Deputy President. They also affirm that these alliances guarantee the provision of necessary resources and guidance to aid small businesses.

Furthermore, about 5300 small business owners had just concluded their learning period with Google Hustle Academy and are set for graduation. It must have been an intense time of learning but the take home is worth it. 

What to do? 

If you are an entrepreneur or own a small business, this is a cue to check out the Google Hustle Academy next year as there are several opportunities lined up for all SMEs. While it looks like the curtain has been drawn for this year and several big things have been accomplished, you can be part of the other events coming up subsequently and this also means that you can enjoy good benefits. Meanwhile, If you need to find a way to get more information and sign up with the Academy, check out the Google Hustle Academy website. 

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