Businesses thrive on marketing and this makes it a fascinating career for several people who think they have what it takes to do the job. However, marketing goes beyond just displaying goods and services, then urging people to stop by, check and purchase. People make decisions to purchase because they are spurred, thrilled, and convinced that the product will be worth it and this is the job that marketing does. Aside from marketing being an interesting field, it is also a lucrative one. So, if you have been thinking of joining the train, you may find this article helpful. 

Marketing Careers for you! 

Thinking of what path to take? Binge on these options!

Digital Marketing 

The Internet and technologies are everywhere and it's just best that they are leveraged for business. Hence, businesses are now focusing on employing more online strategies to reach their audience, clients, and customers. Digital marketers put themselves in a position to help businesses reach their target audience by using various tools and platforms such as social media, email marketing,  Search Engine Optimization, and even content marketing to promote goods and services effectively. You can start your digital marketing journey by checking the internet for free digital marketing courses to start with, then proceed to take more courses and hone your skills. 

Salary: N150,000 - N300,000/month

Read also: 2023 Digital Marketing Trends Marketers Need to Know

Graphics Design

Most times, business owners like to think that people are moved by what they see which is a valid reason to have graphics designers on the marketing team. The job of a graphic designer is to create visually appealing and engaging content that passes the message a brand is trying to sell. Graphics designers, who can also be referred to as brand identity designers employ their aesthetic skills to build different digital content that can be used for logos, social media posters, website visuals, advertisement posters, and more. 

Salary: N150,000 - N500,000/month

Content Marketing

Content marketing, although a most recent marketing career has emerged to be a prominent and lucrative one too. The job of a content marketer is to create valuable, relevant, and engaging content that doesn't just attract the audience but also retains them. The content can be of any type ranging from blog posts to videos, articles, podcasts, and more. Majorly, the goal of content marketing is to build brand authority, establish trust with consumers, and also drive profitable customer action. A content marketer must know the audience's needs and preferences because this makes it easy to create content that will meet their demands and desires. 

Salary: N100,000 - N350,000/month

Read also:  Content Marketing vs. Digital Marketing  

Content Strategy

Good marketing happens when content is properly planned, created, distributed, and managed to achieve business goals. The job of a content strategist entails doing research, defining content themes, establishing a content calendar, verifying consistency in messaging and branding, optimizing content for SEO, and tracking performance metrics that will help them refine their strategy.

Salary: N150,000 - N280,000

Social Media Management 

If digital marketing comes into the picture, there is a need to maintain it. Social media managers are hired to manage content across various social media platforms to engage with the target audience and promote the brand/business. The other responsibilities of the social media manager include developing social media strategies, scheduling posts, responding to comments on posts and tags, tracking and analyzing performance metrics, and trying out social media tactics that meet marketing goals. 

Salary: N80,000 - N200,000 monthly

Product Design

Product design is a vital part of marketing that creates and develops the visual and functional aspects of a product, ensuring that it aligns with the brand identity and meets the audience's expectations. The idea of product marketing stems from a place of understanding the user's needs, prototyping, and coming up with designs that will solve solutions.

Salary: N100,000 - N380,000 monthly 

SEO (Search Engine Optimization) Specialist

To improve a website's visibility on the search engine in terms of search results, a marketing team needs to hire an SEO specialist. The job of an SEO specialist is to optimize the different parts of the website such as the meta descriptions, content keywords, site structures, backlinks, and other elements that ensure that the content published ranks higher in search engines. Also, SEO specialists make sure that organic traffic is driven to a website. 

Salary: NGN90,000 - NGN250,000 monthly

Product Management

Product management involves identifying marketing opportunities and leveraging them, defining product features and approving them, coordinating teams, setting priorities, and making sure that the product aligns with the organizational goals and customers' needs. While all of these explain the role of a product manager, they also act as an intermediary between the brand/business and the marketing team. 

Salary: N100,000 - N500,00 monthly 

Looking for marketing jobs? We got you! Sign up on our website and check through the available openings in the marketing field. You can also take a stop at the salary category to get helpful information. 

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