Job Description
Responsibilities:
Social Media Strategy:
- Develop and execute a comprehensive social media strategy aligned with the organization's goals and objectives.
- Conduct market research and analyze industry trends to stay up-to-date on the latest social media best practices.
Content Creation:
- Plan, create, and schedule engaging content (text, images, videos, stories) for Facebook, Twitter, Instagram, LinkedIn, YouTube, and other platforms.
- Collaborate with the marketing team to ensure content aligns with the organization's brand and messaging.
Content Calendar
- Plan and manage a content calendar to ensure consistent posting and minimize gaps in content.
- Coordinate with the marketing team to ensure content is aligned with campaigns and promotions.
Social Media Advertising:
- Manage and execute social media advertising campaigns to drive website traffic, engagement, and conversions.
- Monitor and analyze campaign performance, making adjustments as needed.
Engagement and Community Building:
- Respond to comments, messages, and reviews on social media platforms promptly and professionally.
- Foster a sense of community by encouraging user-generated content, hosting giveaways, and creating engaging social media challenges.
Analytics and Reporting:
- Monitor and analyze social media metrics (engagement, reach, clicks, conversions) to inform future content and advertising strategies.
- Provide regular reporting to the marketing team and stakeholders on social media performance.
Collaboration and Communication:
- Work closely with the marketing team to ensure social media aligns with overall marketing strategies.
- Communicate social media plans and results to coaches, players, and sponsors.
Crisis Management:
- Develop and implement a social media crisis management plan to address potential issues or controversies.
- Collaborate with the marketing team and stakeholders to ensure a unified response.
Stay Up-to-Date:
- Attend webinars, workshops, and conferences to stay current on the latest social media trends and best practices.
- Participate in online forums and communities to network with other social media professionals.
Requirements:
- HND/BSc in Marketing, Communications, or related field.
- 2-5 years of experience in social media marketing, preferably in the sports industry.
- Experience with graphic design software (Adobe Creative Suite).
- Knowledge of SEO principles and how to apply them to social media content.
- Experience with email marketing platforms (Mailchimp, Constant Contact)
- Certifications in social media marketing (Hootsuite, Facebook Blueprint).
- Excellent written and verbal communication skills.
- Strong content creation skills, including writing, photography, and video production.
- Proficient in social media advertising platforms (Facebook, Twitter, Instagram, LinkedIn).
- Experience with social media management tools (Hootsuite, Sprout Social, Buffer).
- Analytical skills, with the ability to interpret social media metrics.
- Ability to work in a fast-paced environment and meet deadlines.
- Passionate about football and the sports industry.
- Strong attention to detail and organizational skills.
- Ability to work independently and as part of a team.
Note: HTT Academy is an equal opportunities employer and welcomes applications from diverse candidates. Only shortlisted candidates will be contacted for an interview.
Share job
Job Overview
-
Company
Hubforjobs Recruitments
-
Experience
2+ years
-
Location
Lagos
-
Offered Salary
NGN75,000 - 150,000 Monthly
-
Qualification
HND
-
Industry
Marketing
-
Date Posted
November 29, 2024
Job location
Hubforjobs Recruitments
-
Category
Consulting, Recruitment, HR Services
-
Website
hubforjobs.com
-
Location
Lagos, Nigeria