SI-UK is a UK-based international education consultant organisation, which works with universities and higher education institutions and helps students with the application and selection process at UK universities.

We are recruiting to fill the position below:

Job Title: Social Media Expert

Location: Lagos
Employment Type: Full-time

Position Overview

• The Digital Media Manager will spearhead digital marketing efforts to promote our education agency’s services, enhancing our brand presence and connecting with students seeking international study opportunities.
• This role involves crafting innovative strategies, engaging diverse audiences, and driving leads through the effective use of digital platforms and analytics.

Key Responsibilities
Strategy Development:

• Develop and execute digital media strategies to attract prospective students and parents.
• Identify and target key demographics for specific study destinations and programs.

Content Creation and Management:

• Manage the creation, curation, and distribution of engaging, student-focused content across digital channels (social media, email, website, blogs).
• Collaborate with the team to create visually appealing content, including success stories, testimonials, and program highlights.

Social Media Management:

• Manage our social media presence on platforms like Instagram, Facebook, LinkedIn, and emerging channels, ensuring content resonates with students and parents.
• Monitor engagement and respond to inquiries, fostering a positive and informative online community.

Digital Advertising:

• Plan, execute, and optimize paid campaigns to promote specific intakes, scholarships, or program offerings.
• Track campaign budgets and ensure maximum ROI for digital ad spend.

Analytics and Reporting:

• Monitor and report on campaign performance using tools like Google Analytics, Facebook Insights, and email marketing platforms.
• Use insights to refine strategies and improve lead generation and conversion rates.

SEO and Website Management:

• Oversee website updates to ensure accurate, up-to-date information on study destinations, programs, and application processes.
• Implement SEO best practices to enhance search engine rankings and organic traffic.

Student Engagement and Nurturing:

• Design digital campaigns to guide prospective students through the application process.
• Create email sequences and retargeting campaigns to nurture leads and increase conversions.

Trend Analysis:

• Stay updated on digital marketing trends in education, ensuring strategies align with global best practices.
• Monitor competitor activities and emerging platforms to maintain a competitive edge.

Team Collaboration:

• Work closely with the counselling, admissions, and operations teams to align marketing efforts with organizational goals.
• Supervise freelance designers, content creators, or digital agencies when needed.

Requirement

• Candidates should possess a Bachelor's Degree qualification with 3 - 5 years work experience.

Application Closing Date
20th December, 2024.