Novarick Homes and Properties Limited is a real estate development company, dedicated to providing remarkable housing and investment solutions across the real estate spectrum. We pride ourselves with the development of estates that runs on a clean and renewable energy supply, this we believe will help us make considerable impact in making the world around us a better place.

We are recruiting to fill the position below:

Job Title: Marketing and Communications Manager

Location: Lagos
Employment Type: Full-time

Role Description

• Novarick Homes and Properties Limited is seeking a passionate and strategic Marketing and Communications Manager to join our team.
• This role is essential for developing and executing innovative marketing strategies that build brand credibility, enhance customer engagement, and drive revenue growth.
• The ideal candidate will have a strong understanding of consumer behavior and the ability to create compelling campaigns that align with our mission of sustainability and better living experiences.

Key Responsibilities
Marketing Strategy & Execution:

• Develop and implement a comprehensive marketing strategy to strengthen the Novarick brand and increase market share.
• Conduct market research to understand customer needs, preferences, and buying behaviors, translating insights into actionable marketing plans.
• Oversee the creation of innovative and effective campaigns that promote eco-friendly housing and investment solutions.

Brand Management:

• Establish and maintain a consistent brand identity across all platforms and communications.
• Enhance brand credibility by crafting narratives that align with Novarick’s commitment to sustainability and better living experiences.
• Monitor brand performance and make data-driven recommendations to improve visibility and reputation.

Content Development & Communications:

• Lead the development of compelling content for digital and offline channels, including website updates, blogs, newsletters, social media, and press releases.
• Coordinate public relations activities, including media relations, interviews, and event sponsorships, to maximize brand exposure.
• Manage internal communications to ensure consistent messaging across the organization.

Digital Marketing & Analytics:

• Design and execute digital marketing strategies, including SEO, SEM, email marketing, and social media campaigns.
• Utilize analytics tools to measure campaign performance, track ROI, and refine strategies to achieve optimal results.

Stakeholder Engagement:

• Collaborate with cross-functional teams, including sales, operations, and customer service, to align marketing efforts with business goals.
• Build and maintain relationships with partners, agencies, and external vendors to amplify campaign reach and impact.

Team Leadership & Development:

• Lead and mentor a team of marketing professionals, ensuring their growth and alignment with company objectives.
• Set KPIs for the team and evaluate performance to achieve strategic goals.

Qualifications and Skills

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• Proven experience (5+ years) in marketing and communications, preferably in the real estate or sustainability sectors.
• Strong understanding of consumer psychology and purchasing behavior.
• Excellent storytelling and copywriting skills.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media ad managers, and email marketing software.
• Demonstrated ability to plan and manage budgets effectively.
• Exceptional leadership, organizational, and interpersonal skills.
• A results-driven mindset with a proven track record of improving brand visibility and revenue.

Application Closing Date
Not Specified.