Marketing

Full Time

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Job Responsibilities

Drive new business development by identifying, targeting, and acquiring new clients and markets.
Lead the identification and segmentation of potential market segments, ensuring alignment with business goals.
Generate revenue through new account development and maintain key account relationships.
Define and implement marketing processes, ensuring their seamless execution.
Develop and present relevant business proposals tailored to client and market needs.
Monitor market intelligence, tracking industry trends, new projects, competitive activities, and customer developments.
Conduct and lead meetings with key clients, fostering long-term partnerships.
Monitor and evaluate the performance of banking products, recommending strategic alignments for optimal outcomes.
Develop and implement marketing strategies to enhance organizational effectiveness and achieve corporate goals.
Ensure consistent follow-through, leveraging resourcefulness to meet and exceed organizational objectives.

Job Requirements

Bachelor’s degree in business administration, Marketing, Finance, or a related field; an MBA is an added advantage.
Minimum of 5 years’ experience in business development or a similar role, ideally within the microfinance or financial services sector.
Proven expertise in identifying market opportunities and driving sustainable business growth.
Strong track record in key account management and client relationship building.
Excellent analytical, strategic thinking, and problem-solving abilities.
Exceptional communication, negotiation, and presentation skills.
Proficiency in Microsoft Office Suite and CRM tools.
Solid understanding of microfinance banking products and industry dynamics.

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