Marketing

None

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Responsibilities:

Develop and execute comprehensive marketing strategies to generate leads, improve brand visibility, and drive revenue growth.
Manage all marketing verticals, including digital, performance, content, social media, and events marketing.
Run data-driven campaigns across Google Ads, Facebook Ads, LinkedIn, and other relevant platforms.
Optimize the marketing funnel for maximum lead generation and conversions.
Implement and manage SEO strategies to boost organic traffic.
Create and execute paid advertising campaigns with measurable KPIs.
Monitor, analyze, and optimize campaign performance to meet and exceed targets.
Create compelling content (blogs, videos, social media posts) that resonates with target audiences.
Act as the face of the brand on social media and video platforms, confidently promoting the business and engaging with the community.
Manage and grow social media channels through consistent, high-quality content.
Set up and manage marketing tools (e.g., HubSpot, Mailchimp, Google Analytics) to streamline operations and improve ROI.
Implement email marketing campaigns and customer journeys to nurture leads effectively.
Report directly to the Head of Operations.
Provide daily and weekly progress updates, highlighting achievements, challenges, and plans.
Use data analytics to demonstrate the effectiveness of campaigns and suggest improvements.
Build and enhance the brand’s presence and authority in the training industry.
Develop partnerships and collaborations to extend market reach.

Requirements:

5+ years of experience in a growth marketing role with a proven track record of meeting or exceeding targets.
Verifiable success in lead generation, customer acquisition, and revenue growth.
Expertise in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, SEO tools like SEMrush or Ahrefs).
Proficiency in marketing automation tools (HubSpot, Active Campaign, Mailchimp).
Advanced skills in analytics (Google Analytics, Tableau, etc.).
Excellent content creation and copywriting skills.
Comfortable being on video and actively engaging on social media.
Strong understanding of branding and messaging.
Highly creative, self-motivated, and able to work independently.
Strong organizational and time management skills.
Exceptional communication and interpersonal skills.
Demonstrates a data-driven mindset with the ability to use metrics to refine strategies.
Adept at setting and achieving clear, measurable goals.
Hands-on and willing to manage all aspects of marketing without a large team.
Familiarity with video editing and graphic design tools (optional but advantageous).

Benefits:

Why Join Us?

Opportunity to grow with a dynamic and ambitious company.
Autonomy to shape and lead marketing initiatives.
A rewarding role where your contributions directly impact the business’s success.

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