Job Description
Responsibilities:
Sponsorship Strategy & Development:
- Formulate and implement a detailed sponsorship strategy that aligns with the objectives of the academy.
- Conduct thorough market analysis and evaluate industry trends to pinpoint potential sponsors.
- Establish and sustain a pipeline of prospective sponsors.
Sponsorship Sales & Negotiation:
- Identify and pursue new sponsorship opportunities with local, national, and international businesses as well as cultivate relationships with key decision-makers within potential sponsor organizations.
- Create and present customized sponsorship proposals and presentations.
- Negotiate and finalize sponsorship contracts.
- Oversee the renewal and enhancement of sponsorship agreements.
Sponsorship Activation & Management:
- Work in conjunction with internal teams to deliver sponsorship benefits, including branding, hospitality, and content.
- Ensure the timely provision of sponsorship assets and comprehensive reporting.
- Administer sponsorship budgets and conduct ROI assessments.
- Ensure adherence to sponsorship contracts and regulations.
Relationship Building & Account Management:
- Nurture robust relationships with current sponsors.
- Deliver outstanding customer service.
- Identify and explore new business opportunities.
Marketing & Communications:
- Collaborate with the marketing team to create sponsorship-related content.
- Partner on social media initiatives and event promotions.
Reporting & Administration:
- Monitor and evaluate sponsorship revenue and return on investment.
- Maintain precise records and updates in the CRM system.
- Compile regular reports for senior management.
Requirements:
- HND/BSc/MBA in any relevant program
- Relevant Certification e.g. Certified Sponsorship Marketing (CSM), Certified Sports Executive (CSE), Certified Business Development Professional (CBDP) etc., is an added advantage
- Candidates must have a minimum of 5 years of relevant work experience in sponsorship sales and management in an NGO, or any sports organization
- A strong understanding of the sports industry and the football landscape
- Must have a track record of securing and managing corporate sponsorships.
- A network of contacts within the sports industry is an added advantage
- Good leadership and interpersonal skills
- Exceptional communication, negotiation, and relationship-building skills.
- Ability to thrive under pressure and meet deadlines.
- Strong analytical and problem-solving capabilities.
- Proficiency in Microsoft Office and CRM software.
- Accurate report writing skill
KPI Targets:
- Increase total sponsorship revenue by 20% year-over-year
- Secure 3 new sponsors within the next 9 months
- Maintain a 92% sponsor retention rate
- Achieve a minimum ROI of 3.5:1 on sponsorship investments
- Increase brand visibility by 25% through stadium branding
Location: Lagos
Note: HTT Academy is an equal opportunities employer and welcomes applications from diverse candidates. Only shortlisted candidates will be contacted for an interview.
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