Brand Marketing Executive - Below the Line (BTL)


Job Description

Applicant Recruiters Limited is a growing business specializing in FMCG. We are committed to providing top-notch products and exceptional customer service.

We are recruiting to fill the position below:

Job Title: Brand Marketing Executive - Below the Line (BTL)

Location: Ikeja, Lagos
Employment Type: Full-time

Job Overview

  • We’re looking for a creative and results-driven Brand Executive to join our team and help elevate our Below the Line (BTL) campaigns.
  • The BTL Marketing Executive will be responsible for developing and executing targeted marketing initiatives that engage consumers directly and drive brand loyalty.
  • You will work closely with the marketing team to design and implement impactful BTL strategies, including promotions, events, and direct marketing.

Key Responsibilities

  • Develop and execute BTL marketing campaigns that align with overall brand objectives.
  • Plan and coordinate promotional events, in-store activations, and product launches.
  • Collaborate with cross-functional teams to create engaging marketing materials.
  • Analyze campaign performance and consumer feedback to optimize future initiatives.
  • Manage relationships with vendors, agencies, and partners to ensure successful execution.
  • Monitor industry trends and competitor activities to identify new opportunities for engagement.
  • Create detailed reports on campaign effectiveness and ROI.

Qualifications

  • Bachelor’s Degree in Marketing, Communications, Business, or a related field.
  • 3+ years of experience in BTL marketing or a similar role.
  • Strong project management skills with the ability to multitask and meet deadlines.
  • Excellent communication and interpersonal skills.
  • Creative thinker with a passion for innovative marketing strategies.
  • Proficiency in marketing analytics tools and software.

What We Offer

  • Competitive salary and benefits package.
  • Opportunities for professional growth and advancement.
  • A dynamic and collaborative work environment.
  • The chance to work on exciting projects with a talented team.

Application Closing Date
15th January, 2025.


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