Brand Communications and Social Media Officer


Job Description

Reports To: Brand, Communications, and Social Media Coordinator

Job Summary

We are seeking an enthusiastic and detail-oriented Brand Communications and Social Media Officer to support the Brand, Communications, and Social Media team in executing strategic initiatives and day-to-day responsibilities. This role is ideal for an individual who is passionate about communications, social media, and organisational efficiency.
Key Responsibilities

Research and Analysis:

  • Conduct market research, competitor analysis, and audience insights to support strategic communication plans.
  • Gather and organise data for social media performance reports and other analytics.

Social Media Support:

  • Assist in content creation, including drafting captions, sourcing visuals, and scheduling posts across platforms.
  • Monitor social media channels for engagement, trends, and community management.

Administrative Support:

  • Manage calendars, schedule meetings, and coordinate appointments related to communications and social media activities.
  • Maintain an organised digital filing system for campaigns, reports, and other materials.

Content Preparation:

  • Draft, proofread, and edit communications materials such as newsletters, presentations, and reports.
  • Assist in creating visual assets using tools like Canva or similar platforms.

Event Coordination:

  • Support planning and execution of events, including webinars, in-person activations, and brand promotions.
  • Liaise with vendors, stakeholders, and internal teams for seamless event execution.

Qualifications
Education:

  • A degree in Mass Communication, Marketing, Media Studies, or a related field.
  • A minimum of 4 years’ experience in the role.

Skills and Competencies:

  • Excellent organisational and time management skills.
  • Strong written and verbal communication skills.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace.
  • Experience with social media management tools (e.g., Hootsuite, Buffer) is a plus.
  • Familiarity with Canva, Adobe Spark, or similar tools for basic graphic design.
  • Eagerness to learn, adapt, and contribute to a dynamic work environment.

Work Environment and Benefits

  • Opportunity to work with a prestigious brand in an innovative and fast-paced environment.
  • Hands-on experience in brand communication and social media strategy execution.
  • Mentorship and growth opportunities within the communications team.

Method of Application

Interested candidates should submit their resume, a brief cover letter, and any relevant portfolio links (e.g., social media accounts managed, design samples) to careers@gaiaafricaclub.com


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