Area Sales Manager - Margarine Sales

Marketing

Full Time


Job Description

Position Overview

  • We are seeking a dynamic and results-driven Area Sales Manager with a strong background in margarine sales. The ideal candidate will be responsible for driving sales, managing key accounts, and leading a sales team to achieve revenue and market share objectives.
  • This role requires in-depth knowledge of the margarine industry, including distribution channels, the competitive landscape, and customer needs in both retail and foodservice sectors.

Key Responsibilities

Sales Strategy & Execution:

  • Develop and implement sales strategies to achieve volume, revenue, and profitability targets within the assigned territory.
  • Identify and capitalize on growth opportunities in retail, wholesale, and HORECA (Hotels, Restaurants, and Cafes) channels.
  • Monitor competitor activities and market trends to adapt strategies accordingly.

Team Leadership & Development:

  • Recruit, train, and manage a team of sales representatives to ensure high performance.
  • Set clear goals and provide regular coaching, feedback, and motivation to the team.
  • Conduct periodic performance evaluations and recommend developmental initiatives.

Key Account Management:

  • Build and nurture strong relationships with distributors, wholesalers, and key accounts in the margarine industry.
  • Negotiate pricing, contracts, and promotional activities to maximize sales and profitability.
  • Ensure timely resolution of customer issues and queries.

Operational Management:

  • Plan and execute sales forecasts, budgets, and demand planning to ensure optimal stock availability.
  • Monitor credit limits and collection processes to maintain healthy cash flow.
  • Ensure compliance with company policies, legal regulations, and quality standards.

Reporting & Analysis:

  • Analyze sales performance data to identify areas of improvement and implement corrective actions.
  • Prepare and present periodic sales reports and market insights to senior management.
  • Track ROI on marketing and promotional activities.

Qualifications & Skills

  • Bachelor’s Degree in Business Administration, Marketing, or a related field. A master’s degree is a plus.
  • Proven experience (5+ years) in margarine sales, preferably within the FMCG industry.
  • Strong understanding of the margarine market, including distribution networks and customer requirements.
  • Excellent leadership and people management skills with a demonstrated ability to inspire and drive teams.
  • Strong negotiation, communication, and relationship-building abilities.
  • Analytical mindset with proficiency in using sales data and CRM tools to drive decision-making.
  • Ability to work in a fast-paced, dynamic environment and meet tight deadlines.
  • Willingness to travel extensively within the assigned territory.

What We Offer

  • Competitive salary with performance-based incentives.
  • Opportunities for professional growth and career advancement.
  • A supportive work environment with access to industry-leading resources.
  • Comprehensive health and wellness benefits.

Method of Application

nterested and qualified candidates should send their updated Resume along with a cover letter detailing relevant experience in margarine sales, to: careers@blumedistribution.com  and copy: oluchi.sunday@blumedistribution.com  using the job title as the subject of the mail.


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