Fadac Resources and Services Limited - Our client is a leading advertising company in Nigeria.

Due to expansion, they are are recruiting to fill the position below:

Job Title: Accounts Planner / Brand Strategist

Location: Lagos
Employment Type: Full-time

Job Summary

• You will craft insightful strategies that inspire compelling creative campaigns and drive measurable results.

Job Responsibilities

• Conduct in-depth market research, competitor analysis, and consumer behavior studies to uncover actionable insights.
• Develop clear and inspiring creative briefs that guide campaign development, ensuring alignment with client objectives.
• Leverage data and research to identify trends, challenges, and opportunities within both B2C and B2B sectors.
• Collaborate with creative, media, and digital teams to ensure strategies are integrated and aligned across touchpoints.
• Evaluate the effectiveness of campaigns, providing insights for optimization and future initiatives.
• Partner with clients to shape and articulate their brand strategy, positioning, and messaging.
• Design strategies that build brand equity and drive business growth, particularly for clients in B2B industries.
• Monitor and analyze brand performance to provide ongoing strategic recommendations.
• Develop tailored strategies for B2B clients, focusing on lead generation, customer retention, and market positioning.
• Utilize account management skills to foster strong relationships with B2B clients, ensuring their needs are met through effective strategy and execution.
• Understand and address the complexities of B2B sales funnels, procurement processes, and buyer decision-making cycles.
• Build strong relationships with key clients, acting as a trusted advisor on brand and marketing strategy.
• Work closely with account management teams to ensure seamless client communication and project execution.
• Provide strategic support for pitches and proposals, especially for B2B opportunities.

Job Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in brand strategy, account planning, or a related field, preferably in an agency setting.
• Proven experience in B2B marketing, with a strong understanding of account management principles.
• Strong analytical and research skills with the ability to translate insights into actionable strategies.
• Familiarity with the Nigerian and African Tech, Finance and Oil/Gas market dynamics.
• Experience managing and delivering B2B campaigns.
• Expertise in relationship-building with clients and internal teams.

Application Closing Date
13th December, 2024.