Job Description
Our client is a leading advertising company in Nigeria. Due to expansion, they are in need of a BRAND STRATEGIST/ACCOUNT PLANNER that will craft insightful strategies that inspire compelling creative campaigns and drive measurable results.
Job Responsibilities:
- Conduct in-depth market research, competitor analysis, and consumer behavior studies to uncover actionable insights.
- Develop clear and inspiring creative briefs that guide campaign development, ensuring alignment with client objectives.
- Leverage data and research to identify trends, challenges, and opportunities within both B2C and B2B sectors.
- Collaborate with creative, media, and digital teams to ensure strategies are integrated and aligned across touchpoints.
- Evaluate the effectiveness of campaigns, providing insights for optimization and future initiatives.
- Partner with clients to shape and articulate their brand strategy, positioning, and messaging.
- Design strategies that build brand equity and drive business growth, particularly for clients in B2B industries.
- Monitor and analyze brand performance to provide ongoing strategic recommendations.
- Develop tailored strategies for B2B clients, focusing on lead generation, customer retention, and market positioning.
- Utilize account management skills to foster strong relationships with B2B clients, ensuring their needs are met through effective strategy and execution.
- Understand and address the complexities of B2B sales funnels, procurement processes, and buyer decision-making cycles.
- Build strong relationships with key clients, acting as a trusted advisor on brand and marketing strategy.
- Work closely with account management teams to ensure seamless client communication and project execution.
- Provide strategic support for pitches and proposals, especially for B2B opportunities.
Job Requirements:
- Bachelor\'s degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in brand strategy, account planning, or a related field, preferably in an agency setting.
- Proven experience in B2B marketing, with a strong understanding of account management principles.
- Strong analytical and research skills with the ability to translate insights into actionable strategies.
- Familiarity with the Nigerian and African Tech, Finance and Oil/Gas market dynamics.
- Experience managing and delivering B2B campaigns.
- Expertise in relationship-building with clients and internal teams.
Method of Application
Interested and qualified candidates should forward their CV to: susan,o@fadacresources.com using the position as subject of email.
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Job Overview
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Company
Hubforjobs Recruitments
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Experience
5+ years
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Location
Lagos
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Offered Salary
Confidential
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Qualification
BA/BSc/HND
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Industry
Advertising, Branding, PR
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Date Posted
December 10, 2024
Job location
Hubforjobs Recruitments
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Category
Consulting, Recruitment, HR Services
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Website
hubforjobs.com
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Location
Lagos, Nigeria