Senior Manager – Segment Management, Enterprise Business – MTN Nigeria

Job Description

Job Description

  • Develop and execute strategic marketing plan and programs to achieve set targets for profitability, revenue, value and market share, retention churn, etc.  (short-term and long-term)
  • Implement market growth strategy in conjunction with Product Development Managers, Enterprise Business Sales and other stakeholders
  • Standardize sales proposals by segment/vertical 
  • Create and maintain universal lead database of all business inclusive of new entrants into the market 
  • Create sales presentations and lead webinars with prospective clients 
  • Support with the execution of sales campaign initiatives
  • Facilitate EB Product sales to ensure upselling – cross selling within existing account to increase share of wallet
  • Define market needs based on relevant value proposition packages for the Enterprise Segment market
  • Analyze relevant metrics and measures to routinely monitor progress against set targets.
  • Demonstrate in-depth industry/sector and sales research knowledge required to build new account acquisition growth
  • Identify and develop target list of prospective clients and partners 
  • Develop strategy for promotional propositions to acquire new customers and stimulate usage amongst existing customers  
  • Identify and analyze new and emerging trends and understand their impact on needs for the future
  • Develop and execute segment specific promotions to achieve specific market objectives
  • Define and prioritize customer segment data and customer intelligence requirements. 
  • Identify, analyze and facilitate business growth through alliances and association marketing approaches.
  • Utilize strategic marketing mix and channel options to deliver marketing offers to target markets (strategic alliances, bundling, augmented product)
  • Lead and facilitate the discussion and negotiation of strategic issues with the senior leadership team across the organization and provide high-level strategic advice and guidance that relates to the segment.
  • Customize and differentiate MTN Business product and service offerings in the market
  • Design customers lifecycle extension plan to take advantage of market opportunities 
  • Initiate and interpret research as it concerns the Enterprise Segment market
  • Assess market-based segmentation in the segment strategy development process (apply needs-based segmentation)
  • Direct customer insight and market intelligence
  • Develop detailed understanding of customer segment needs, behavior, attitudes, and buyer values
  • Review the performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.

Education

  • First Degree in Marketing, Business Administration, or any relevant discipline
  • Master’s in Business Administration is advantageous
  • Fluent in English 

Experience:
9 – 17 years’ experience which includes:

  • Manager track record of 3 years or more; with at least 3 years in relevant sector/industry 
  • Minimum of 5 years proven track record in business sales, planning, execution and leading new business strategies. 
  • Proven conversion rate of winning new business opportunities
  • Worked across diverse cultures and geographies advantageous
  • Experience in marketing, strategy development and implementation
  • Relevant experience in Business Development 

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