Regional Sales Manager – PZ Cussons Nigeria Plc

June 17, 2022

Job Description

Principal Accountabilities:

  • The key outputs of the job
  • List in priority order if possible, typically 8-10
  • NOT a task list
  • Any requirement for organizing & planning including own work and the allocation of resources
  • Typical decisions made and if they are advisory or directly responsible for the outcome

Manage the activities of the field sales team in North Region Ensure achievement of agreed business targets/KPIs for the Region (Top line, GM, focused brands, NPD, etc) Achievement of the sales drivers objectives for the region Manage the operational budget and expenses of the region Ensures our trade investment is deployed to gain full return on our investment. Provide input in the development of the overall country field sales/route to market strategy and implement agreed strategy in assigned region Actively participate and provide inputs into the commercial plan process, support development and implementation of channel, category and consumer plans to achieve the overall field sales objectives Feed into the demand planning process to optimize the quality and accuracy of our business planning process Ensure development of careers and coaching of reports in assigned region. Work with other leadership team to identify and develop successive business leaders

Measurement/Performance Indicators

  • Target vis Actual performance (month/yearly) eg (Top line, GM, Focus Brands, NPD, Distribution etc)
  • Timely and effective execution of field sales activities
  • Quality of Field sales team
  • Field sales expenses vs budge
  • Quality of implementation of field sales/route to market strategy
  • Coach and development plan implementation

Internal & External Relationships:

  • Identify the most significant ones
  • Attach a preferred suppliers list if available
  • Detail which networks the jobholder will be part of e.g. finance, category
  • Heads of  Sales
  • Head of Department (Marketing/Supply Chain/Finance/HR)
  • Line Mangers (Performance Management, recruitment, induction)
  • Key distributor/ Customers
  • Government agencies within the region
  • PZ Marketing & Sales Network

Knowledge, Skills & Experience Needed:

  • List any qualifications required to do the job
  • Be specific about the experience needed
  • Focus on type of experience not the time served


  • First Degree in any discipline
  • Post Graduate degree will be an added advantage

Experiences: (What experience brings success to this role)

  • 8-10 years in sales and over this period has successfully delivered on KPIs
  • Experience in either Channel, Customer or field sales Management
  • Sales experience in the North for at least 7 years and has a very good understanding of the territory, consumers and their behaviours
  • Strong command of Hausa Language
  • Demonstrated success in other roles
  • Demonstrated ability to coach and develop a team
  • Has people management experience

Knowledge: (What does the person need to know)

  • Knowledge of Business strategy development
  • Working knowledge of core commercial planning

Process (IMEX, CPM, Battle Plan, Risk & Opps, RiRo, SLOBS).

  • Knowledge of Field Sales, Channel and Distributor Management
  • Good knowledge of channel structure and opportunities

Functional or Technical/Business Skills: (What can  the holder do)

  • Commercial Acumen                    Proven Strength
  • Customer Management                Proven Strength
  • Negotiation Skills                          Mastery
  • In Market Execution                      Proven Strength
  • Selling skills                                  Mastery
  • Sales Drivers                                 Mastery
  • Channel Strategy                          Proven Strength
  • Presentation & Communication     Proven Strength
  • Leadership Skills                           Proven Strength

Job Context & Special Features:

  • Explain any special features or context in which the job operates
  • Detail any language or mobility requirements

Previous experience of working in a food industry (preferably edible oil sector) would be advantageous.

Spread the love