Head of Category (Home Care) – Regional Marketing (Africa) – PZ Cussons Nigeria Plc

Job Description

Key Accountabilities

  • Create and develop category/brand strategies to grow the category/brands market share volume/value and profitability
  • Support the delivery of overall budgeted profitability of the Category by developing solid brand strategies that grow and sustain brand performance
  • Monitor and report the regional category performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.) Explore & exploit new growth opportunities for the category.
  • Lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2
  • Collate regional consumer insights and output from research plans to feed into the development of the brand strategy
  • Define pricing policy for products within the category/brand portfolio in the Region
  • Ensure development of regional communication material aligned to the category/brand strategy and that support the delivery of CBU brand plans
  • Participate actively in company-wide initiatives as required – e.g. Margin Improvement
  • Proactively identify sources and resource needs to support brand growth

Job Context & Special Features
May Require:

  • Significant in-country and regional travel
  • International travel
  • Flexibility to work on weekends

Qualifications, Experience & Competencies

  • Bachelor Degree
  • Over 7 years demonstrated experience in Brand Management
  • Professional Qualification in Marketing is essential
  • Post graduate degree is desirable
  • IT savvy including the use of MS Office Suite of Applications

Capabilities / Technical Skills:
Consumer Champion:

  • Insight generation (Proven strength)
  • Communication (Mastery)
  • Digital (Proven strength)

Brand Champion:

  • Brand propositions (Proven strength)
  • Strategy (Proven strength)

Profit and Growth Champion:

  • Commercial delivery (Mastery)
  • RTM (Mastery)

Innovation Champion:

  • Innovation (Proven strength)
  • NPD and PLM (Mastery)

Business Leader:

  • Personal leadership (Proven strength)
  • Personal drive (Proven strength)
  • Talent development (Proven strength)

Required Behavioural Competences:

  • Act Authentically by being  open, welcoming and genuine
  • Build Capability by pushing for opportunities to learn and grow towards achieving organisational objectives
  • Challenge Convention – be courageous to challenge in the right way for the right reasons
  • Deliver Fast and Smart by planning and organising activities to achieve defined goals
  • Establish Connections internally and externally to better serve our customers and other stakeholders
  • Focus to Win by demonstrating drive and resilience to achieving agreed objectives
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