CRM Manager (FinTech / Cryptocurrency) – Black Pen Recruitment

Job Description


  • Manage the business’s day-to-day consumer relations protocols, their refinement, CRM segmentation, onsite personalization, and product recommendation programs and platforms.
  • Oversee the creation of models against lifetime value, retention, churn, loyalty, and advocacy programs. 
  • Structure CRM activities with a view of maximizing KPI improvement, ROI, and business impact. 
  • Oversee and coordinate the implementation of new CRM campaign management tools inclusive of email service provider integration, frontend integration, and CRM integration with the internal IT department, third-party ecommerce providers, and email service providers.
  • Directly communicate with consumers and plays a leading role in deciding on the CRM platforms, structures, and architecture to guarantee that consumer relations are carried out seamlessly across the business.        
  • Responsible for the development of consumer segmentation models along with internal and external analysts and based on common characteristics inclusive of purchase history, consumer type, consumer behavior, and demographics.
  • Drive the continuous optimization of on-site product recommendations, cross-selling and merchandising opportunities based on segmentation models and desired actions.
  • Implements relevant, approved online marketing campaigns, as well as offers for cross-platform communications that are founded on segmentation models and the business’s goals.
  • Provides strategic guidance to CRM strategies that will be inclined to drive maximum ROI.
  • Works closely with various departments in the business, including the senior management and key stakeholders to develop and launch suitable digital marketing initiatives.
  • Works closely with the IT department to better understand all CRM feeds and data flowing in and out of CRM program management tools.


  • Tertiary qualification in Marketing, Information Technology, Public Relations, Business Administration, Economics, Finance, or any other related field.
  • +2 years of experience in CRM marketing or advertising within a Sales team in a fast-paced and highly competitive setting.
  • Experience working with multiple communication channels in consumer interactions.
  • Experience in basic set-ups and development of corporate-level CRM programs and campaigns.
  • Possess strong analytical skills coupled with project management and planning skills.
  • A substantial knowledge in CRM segmentation, campaign management, direct marketing, offer management, data mining, interactive marketing, database marketing, and email marketing.
  • Excellent communication skills
  • Must be customer-service oriented, demonstrate an ability to work in a fast-paced environment with ease, be self-motivated and proactive
  • Be able to prioritize and meet deadlines while working on multiple projects and have creative problem-solving skills.
  • An ability to create strong and long-lasting relationships.

Salary + Benefits

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