Brand Marketing Specialist – Green Africa

Application ends: April 30, 2023
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Job Description

  • Bachelor’s degree in Business administration, Marketing, communications, or a related field
  • Proven experience in Marketing,or similar role
  • Ability to conduct market analysis, knowledge of data collection and analytical tools (spreadsheets, charts e.t.c).
  • Proven experience in Email Marketing and Content Creation
  • Exceptional Communication and Writing skills
  • Project Management skills.
  • Proficiency in Microsoft Office
  • Extensive knowledge and use of all social media platforms

Job Role

  • Plan and execute strategic approach to brand marketing for Green Africa.
  • Propose and execute faced-to-face brand experiential ideas in line with Green Africa’s standards to increase brand awareness/affinity
  • Translate company business objectives into creative and executable corporate communications strategies and programs
  • Respond to requests for information release or press conference from the media or designating a spokesperson or source of information
  • Write, edit, and distribute content, including publications, press releases, website content, annual reports, speeches, and other marketing material that communicates the Green Africa’s activities, products and services
  • Ensure brand presence in both online and offline channels with the use of Digital Marketing and Offline Marketing
  • Participate in organizing promotional events to positively represent the company.
  • Demonstrate strong judgment in understanding key trends and news elements to develop a successful PR program with proactive and responsive media relations activities
  • Prepare periodic competitive reports and analysis.
  • Liaise with partner agencies (Creative, Public Relations, Media e.t.c.) or vendors to execute promotional events, campaigns and company branded merchandise
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