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Job Description And Salary Range Of A Social Media Manager In Nigeria

Job Description And Salary Range Of A Social Media Manager In Nigeria

In recent years, social media experts have been highly sort after by most organizations and businesses. This is because social media has become very essential for businesses. 

Nowadays, Organizations don’t joke with their social media presence as the impact of social media on businesses cannot be looked down on hence the high demand for social media managers in the labor market.  

Surprisingly, you don’t need a university degree to be able to work as a social media manager. However, a university degree will give you an upper hand if you choose social media as a career path. 

Now, the big question is what exactly social media managers do and how much do they earn? Keep reading, we got it all covered. 

Job Description Of A Social Media Manager

As a social media manager, you are required to perform the following duties: 

Engage the company’s social media platforms, participate in dialogues and answer appropriate questions, and supply relevant information about the brand.

Work closely with the marketing team to develop social media campaigns that help to achieve company goals.

Create original high quality, written, and visual content for your organization’s social media platforms

Set key performance indicators (KPIs) for social media campaigns. Monitor, SEO, and web traffic metrics when needed

Analyzing data to determine whether social media campaigns have achieved their objectives

Monitor and report on performance on social media platforms using tools such as Google Analytics.

Recommend Social Media strategy, digital marketing plan, and strategy that will add value to the organization.

Create a monthly social media strategy and execute it effectively to ensure it aligns with the company’s social media objectives for each month.

Develop a content calendar across all platforms ensuring a constant supply of relevant content.

Develop key messages & engaging stories that align with business strategies and grow the Brand. 

Research, write, proofread, and edit all media content driving increased conversion and positive brand image.

Design and implement a social media strategy that creates brand awareness and builds community.

Monitor, track, analyze and report on media and content performance.

Research social media trends and inform management relevant to the company’s marketing activities. 

What is the average salary of a social media in Nigeria?

According to a salary estimate from 24 social media managers, we can authoritatively tell you that the average monthly salary of a social media manager is 89,000 Naira. 

Entry-level social media managers can earn between 50,000 Naira to 80,000 Naira while a mid-level social media manager can earn between 80,000 Naira to 150,000 Naira.

Below is a graph that illustrates the average salary of a social media manager in Nigeria.

Conclusion

In recent years, social media experts have been highly sort after by most organizations and businesses. Surprisingly, you don’t need a university degree to be able to work as a social media manager. The duties of a social media manager include Monitor, tracking, analyzing, and reporting on media and content performance, Design and implementing a social media strategy that creates brand awareness and builds community. Develop key messages & engaging stories that align with business strategies and grow the Brand. The average monthly salary for social media managers in Nigeria is 89,000 Naira.

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