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Job Description And Average Salary Of A Sales Representative In Nigeria

Job Description And Average Salary Of A Sales Representative In Nigeria

Job opportunities abound for the position of sales representative in Nigeria. If you are interested in sales and marketing roles, this post is for you as we will be highlighting the job description for sales representatives in Nigeria and also give you insights into the average salary of sales reps in Nigeria.

Who is a Sales Representative?

A Sales Representative is a professional who establishes and maintains customer relationships. They act as their point of contact and guide them through the entire process, from first outreach through ultimate purchase by them or someone in their home.

In many cases, rather than selling directly to customers, a sales representative presents and offers a product or items to businesses, organizations, and government bodies. 

Sales representatives are essential to manufacturers and wholesalers since they are the ones that promote and advertise their products.

Salespeople can work on a wide range of products, from soft drinks to sweets to office equipment to medicinal supplies. 

Each product necessitates a thorough understanding of the product, and salespeople are expected to attend conferences and trade exhibitions to keep up with new items and consumer needs.

To increase sales, sales representatives must effectively communicate the benefits of a company’s products. 

Sales reps are the point of contact between a company and its prospects or clients, and they are responsible for a variety of tasks such as discovering and educating potential consumers as well as providing information and assistance to existing customers about products and services. 

Strong interpersonal and communication skills, as well as a Bachelor’s degree in business or similar subjects, are sometimes required.

What are the qualities of a sales representative?

A good Sales Representative should communicate with others in a courteous and approachable manner, assisting clients and suppliers in maintaining strong relationships. 

They must be able to manage their time effectively to stay on task when it is necessary.

Job Brief

An ideal sales representative is someone who is results-oriented and has strong interpersonal skills who will actively seek out and engage with potential customers.

Job Description Of a sales Representative in Nigeria

  • Present, promote, and sell products/services using solid arguments to existing and prospective customers
  • Perform cost-benefit and needs analysis of existing/potential customers to meet their needs
  • Establish, develop and maintain positive business and customer relationships
  • Reach out to customer leads through cold calling
  • Expedite the resolution of customer problems and complaints to maximize satisfaction
  • Achieve agreed upon sales targets and outcomes within the schedule
  • Coordinate sales effort with team members and other departments
  • Analyze the territory/market’s potential, track sales, and status reports
  • Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
  • Keep abreast of best practices and promotional trends

The average salary of a sales representative in Nigeria

Based on salary estimates from 231 sales representatives in Abuja, the average salary for a Sales Representative in Nigeria is 62,000 Naira. 

However, entry-level sales representatives can earn as low as 55,000 Naira while a mid-level sales representative earns around 65,000 Naira monthly. A senior-level sales representative in Nigeria could earn up to 114, 000 Naira monthly. 

Please note that these salaries stated above for sales representatives are not inclusive of sales commission as sales representatives are entitled to a sales commission.

Conclusion

A Sales Representative is a professional who establishes and maintains customer relationships. They act as the point of contact between a company and its prospects or clients. Sales reps are essential to manufacturers and wholesalers since they are the ones that promote and advertise their products. Strong interpersonal and communication skills are required. 

An ideal sales representative is someone who is results-oriented and has strong interpersonal skills. The average salary for a Sales Representative in Nigeria is 62,000 Naira per month. Entry-level sales representatives can earn as low as 55,000 while a mid-level sales representative earns around 65,000 monthly.

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