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12 Brilliant Ideas for a Great Product Advertisement Campaign

Coming up with ideas on how to promote a product before the grand reveal, can be as nerve-wracking as brainstorming on the creation of the product itself. When introducing a new product to your audience, you want to build anticipation by sparking up a level of curiosity in them to know the product before its release. A product advertisement campaign that is done right, will generate great leads that will lead to powerful conversions after the product’s launch. Simply put, if your product advertisement is done right, your company could experience a purchasing frenzy when the product is finally released for the audience to buy. In this article, we’ll be sharing 10 brilliant ideas for a product advertisement campaign with you.
Take a look at this article if you want insight into what you have to do before introducing a product to your target audience.

Ideas for a Great Product Advertisement Campaign Include:

1. Offer Exclusive Previews

One brilliant way to introduce a product to the market is by offering loyal customers an exclusive preview. Not only does this help you get feedback on the quality of the product for possible improvement, they are likely to promote it on their various social platforms if they are satisfied. The best reviews and referrals come from loyal customers after all. Offering exclusive previews to loyal customers also makes them feel valued and inspires them to remain committed buyers. You can make the offer by sending a special invite to a virtual or physical event where they will be shown a demonstration of the product, to them. It can also be done by sending out a free sample to a few of these loyal customers.

2. Run Social Media Ads

Social media marketing has become a great way to reach a large audience of potential customers. Running ads on platforms like Facebook, Instagram, Tik Tok, and YouTube will give the product a lot of visibility. The best part about running social media ads is that unlike offline advertising via billboards and so on, is that social media platforms have different promotion packages designed to cater to any budget. The cost of these packages depends on the type of ad, duration of the campaign, and the level of visibility you desire. If you want a wider reach, and want the advert to run for longer, you would be required to pay a larger fee. You can focus on the platform your target audience engages the most on, for more specific marketing. For example, if your target audience is Gen Z, you should focus more on Tik Tok and Instagram.

3. Organize Contests and Giveaways

Organizing contests and giveaways on several social media platforms are great for engagement. It is a brilliant way of attracting more followers to your brand’s page, who may be converted to paying customers over time. When you organize these contests or giveaways, the winners can then be compensated with an exclusive preview, a voucher, or a discount code to get the product at a lower price than others when it is released. If you offer the winners an exclusive preview, request their feedback as well. Winners of the contest or giveaway will become unpaid promoters of the product if they are satisfied with their compensation.

4. Offer Free Trials

This is perfect for pitching a new product to investors. Offering a free trial allows the buyer (or user as in the tech products) have a firsthand experience of how valuable the product is. If an investor or buyer is impressed by the product after a free trial, he is sure to make the investment or purchase.

5. Share Reviews

There is a saying that seeing is believing. Human beings are wired to have more trust in a product or service when they hear good testimonies about it from people that have patronized it. When you receive positive feedback from anyone who had access to the new product via an exclusive preview or a free trial, share it with the public to build anticipation. You can even go a step further and ask customers to leave a rating on your website.

6. Promote the Product on Google My Business

The first step to promoting a product on Google My Business is to create a google business account. You can promote the product by dropping a “what’s new” post on the platform, or a “special offer” post. You can also upload some images of the product to your google business profile, and include a Frequently Asked Questions section to promote engagement. To get the most out of using Google My Business for promotion, ensure that your google profile is optimized for better visibility.

7. Host Virtual and Physical Events

Another great way to promote your product is to host webinars, live sessions, meet and greets, campus tours, trade fairs, and other fun events to attract the attention of your audience. The goal of these events is to make your product visible. However, the events should be centered on the problem you are trying to solve with your product, and how the product solves them. Live sessions can be hosted by the brand’s ambassadors or influencers, to answer FAQs about the product. Campus tours and trade fairs should include contests, giveaways, games, and other fun activities. The freebies for giveaways can be a free sample of the product, a voucher, or a ticket to the product’s launch.

8. Invest in E-mail Marketing

E-mail marketing is another great way to spread the word about your new product. You can use the newsletters preceding the product’s launch to promote it, by sharing updates about the available offers for discounts, exclusive previews, free trials, and so on with your e-mail subscribers. The e-mail should highlight the offer in the subject line.
A pro tip to get the most out of e-mail marketing is to focus on communicating the benefits of the product across to your audience, rather than just announcing the features.

9. Facilitate Trade-ins

This idea works best if the new product is simply a new improved version of an earlier released one. By making this offer, you are allowing customers to trade in the older version of the product in their possession for the new product. That means that they would be getting the new product at a lesser price than what it is worth.
For example, a phone company offering a trade-in, will require customers to bring in the old model of the phone, and top up the financial worth, to get the new model. The product traded in can now be improved upon and resold to the public. It’s a win-win for both parties involved. However, the condition for a trade-in to be considered, is that the product offered for exchange must be in good working condition. You can take things a little further, and set the trade-in opportunity to only be available for a certain period.

10. Leverage your Social Media Community

Social media is the best place to spread the word about exclusive previews, special offers, free trials, and so on. Posting about the new product on your social media platforms also allows members of your social media community to ask the questions they have in the comments section. Questions dropped in the comment section serve as resources for the FAQs that are addressed during live sessions. You can also create a hashtag with the product’s nickname, which followers and loyal customers can add to their posts. That will also increase the product’s visibility.

11. Create Special Product Launch Offers

A special offer attached to a new product’s advertisement is bound to attract attention. Special offers you can try out include combo deals, discounts, referral bonuses, or a freebie with every purchase. When you announce a special offer, make sure to add a time limit to inspire a sense of urgency and leverage the fear of missing out. For example, a combo deal may only be available for 5 days, or only the first 10 people to place an order for the product, get a discount. Special offers can be broadcasted on the day of the product’s launch, a day after, or a day before.

12. Make Announcements on your Website via Blog Posts

Making a blog post on your website is an excellent way to give a detailed description of your product and the available offers, including the terms and conditions attached to promo deals. You can then share the link to your blog post as part of the product advertisement campaign. This is also a great way to drive traffic to your brand’s website.

What is the best idea for a product advertisement campaign?

The best way to promote your product ultimately depends on your analysis of your target audience. Your marketing strategy should focus on the channels most frequented by your ideal customers, and include the activities that are most likely to appeal to them as well. Try out these ideas when introducing your next product, and let us know how well they worked for you.
PS: These ideas are brilliant for promoting a brand launch as well!

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